|GIC approaches reputation and image management in the manner in which our clients are viewed by the public at large. We analyze reputation as the determinant factor defining the “long-term” success of an organization.
Reputation in an institutional setting deals with the “aspect of an organization’s external environment dealing with how people evaluate the information they have about an organization.” It is based on the words, actions and behavioral messages an organization presents to its publics. Therefore, the level to which an organization is visible to the public, will determine the public’s perspective of it.
We at GIC take it upon ourselves to help build, create and maintain relationships between our clients and their audience, both local and foreign.
|Smith, R.D., Strategic Planning for Public Relations (New Jersey, 2005)|
Trade and Investments
The emerging markets of Africa and the Middle East are increasingly becoming an attractive opportunity for western firms to invest in
Image Management / Branding
GIC approaches reputation and image management in the manner in which our clients are viewed by the public at large.
Communication and Criss Management
If risk is imminent in a situation, organizations must know how to effectively communicate it to their publics.
Corporate Social Responsibility
GIC works with government agencies, the private sector and members of civil society to build economically viable, socially responsible