Crisis Communication

If risk is imminent in a situation, organizations must know how to effectively communicate it to their publics. The manner in which a crisis is communicated to its public determines if an organization has prepared for the onslaught of the risk.

Before any disaster or catastrophe emerges, GIC provides clients with crisis communication tools and contingency plans to ensure that the client’s reputation remains intact. We work with clients to make certain they retain their moral authority in managing their affairs without the fear of being marginalized by the public or their audience. We assist our clients in handling media and functioning with public information through a process supporting their reputation.

GIC is cognizant that our client’s reputation is its most valuable asset and must be protected at all cost. If our client’s reputation is in jeopardy, we will work to protect it and defend it. Our duty is to formulate the most appropriate emergency plan to manage the basic structure of the crisis.

GIC’s crisis communications and disaster management strategies designed to convey the appropriate message, in a manner most suitable to the public and our client’s interest.